By going back into the brand’s rich history and undergoing a thorough brand audit, we were able to extract the original purpose as well as identify what changes needed to be made. Of course, research into the general field of publishing, bookstores, and faith-based resources also helped us find ways to stand out.
We found that Stephanus has the opportunity to respond to the need for guidance and trustworthy curation of resources that help people become more like Jesus in all areas of life. This is especially important in a time of easy access to overwhelming amounts of content as opposed to truly helpful resources.
Stephanus’ purpose is rooted in the same desire of responding to the spiritual hunger they recognize in this generation and beyond. Every resource published and offered has the purpose of equipping people who are seeking to understand, grow and share their faith.
